ARENA Europe Gateway – Initial Market Expansion Assessment ARENA Europe Gateway — Initial Assessment A structured first assessment of your company’s market potential, commercial readiness and ability to expand into a larger market.
COMPANY Please provide basic information about your company.
3. Where is your company currently based?
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4. What best describes your company?
5. Briefly describe what your company does.
OFFERING Tell us about the specific product or service you want to expand.
6. What product or service are you considering expanding to a larger market?
7. Who are your main customers today?
8. Is the offering already commercially available?
MARKET AMBITION Define your goals and targets for expansion.
9. Which market or markets are you considering entering?
10. What is driving your expansion?
11. Do you already have customers, partners or business contacts in the target market?
COMMERCIAL READINESS Assess your business model and market knowledge.
12. Do you have a defined business model for the target market?
13. Have you assessed competitors and alternative solutions in the target market?
14. Do you have an established pricing model?
ORGANIZATIONAL READINESS Evaluate your internal capacity and support needs.
15. Does your organization currently have resources available for market expansion?
16. Who would lead the expansion internally?
17. Which capabilities would you most likely need external support with?
EXPANSION READINESS Timeline, budget, and key hurdles.
18. When would you ideally like to enter the new market?
19. Has a budget been allocated for the expansion?
20. What do you see as the biggest challenge to entering the new market?
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